HANSY brand entered Fujian strongly, and then opened a new wave of brand communication

In the face of fierce market share and product differentiation competition, in order to better help brand exposure and product sales, HANSY plate with wide coverage, continuous, high-exposure transportation media advertising strategy, through the all-round communication from point to line and from line to line, continue to create publicity for the brand.

HANSY plate is preferred to place strong implant advertisements covering the target consumer group scene, focusing on accurate exposure of offline advertisements, and enhancing brand influence in key market regions. At the beginning of the year, HANSY plate launched 68 bus advertisements in many places in Fujian to open a new chapter of brand promotion in 2024.

Five regional linkage focus on urban flow pool

HANSY plate the bus advertising, still using a strong, wide coverage of the strategy, covering Fuan, Fuqing, Xiapu, Yongtai, Zherong five cities, increase the contact point with consumers and intended customers, improve consumer awareness of HANSY plate, greatly promote the virtuous cycle of terminal sales channels.

The major stations of the line occupy the core commercial areas, and through the combination of advantages of different bus lines, HANSY plate realizes the strong exposure of the brand in the mainstream market and Narrows the distance with consumers.

All-media layout marketing builds efficient brand communication

As a forerunner in the plate industry, HANSY plate has always adhered to and implemented a strong brand strategy, played a combination of brand marketing in the form of high aggregation and high exposure, and constantly improved brand influence. By 2024, HANSY plate has been running bus advertisements in some parts of Fujian for three years, and has achieved good market response. The advertising is the consolidation and deepening of the past successful experience, but also a precise grasp of the market trend.

Online, HANSY plate continues to deepen digital transformation and new media marketing strategy, make full use of social media, Douyin short videos, self-media and other platforms, to achieve online breakthrough, help dealers to achieve traffic conversion and performance growth double harvest!

Offline, in addition to bus advertising, Hanshi Board also actively layout exhibitions, home building materials market, stores and other scenes, held various activities, enhance the brand image, but also the brand value deeply rooted in people's hearts.

Force channel construction to make sound volume and sales fly

While building brand communication channels and enhancing brand awareness, HANSY plate is also actively expanding its sales network and comprehensively laying out the market. At present, HANSY plate has 8 big warehouses, 36 production bases, more than 2000+ stores, can do for customers all over the country.

In the context of increasingly fierce market competition, HANSY plate precision force, cooperate with regional partners to deeply explore market demand, with high quality, high environmental protection products and quality services as the core competitiveness, to further expand market share.

Through large-scale brand advertising, HANSY plate has provided strong support for partners to quickly open the market and expand terminal sales.

In 2024, HANSY plate will continue to strengthen the national regional brand communication, with a longer vision, more accurate marketing, more perfect service, more powerful integration ability, build the core competitiveness of the brand, to achieve brand upgrading, reputation enhancement, brand value sustained growth.