Zhongyuan Group 2021 annual mid-year summary meeting successfully concluded

On July 8, Zhongyuan Group held a grand 2021 semi-annual summary meeting at Oriental International Trade, and all management personnel gathered together to summarize the work in the first half of 2021 and clarify the goals and tasks in the second half of the year.

In the first half of 2021, the market competition situation is constantly changing, and the market is also undergoing rule restructuring and model change. Zhongyuan Group achieved steady and vigorous growth in the first half of the year, HANSY investment increased by 140%, sales increased by 108%, and furniture board increased by 215%. The growth of data is the result of the joint efforts of all employees!

At the meeting, Li Qinghua, vice president of Zhongyuan Group, comprehensively summarized the market situation of HANSY in the first half of 2021, encouraged all marketing personnel to always maintain the drive of the market, Li Zong elaborated the planning from the ecological board to maintain stability and progress, furniture board increase, home channel increment three aspects, all personnel must stick to the annual target task do not relax, Work together to win a tough battle in the second half of 2021.

Li said that Druni smart home industrial Park is about to be completed, through intelligent production, in the second half of the year in product research and development, production efficiency and delivery, product quality steadily improved, in the brand image, product research and development, production mode, marketing mode for a comprehensive upgrade.

Zhongyuan Group R & D Center director Lei Li from the design, materials, technology, production improvement in many aspects of summary. The launch of the Morrison series, the Crovini series, and the launch of HANSY new color cards have brought a good boost to the marketing of HANSY stores.

In the second half of the plan, Lei said that HANSY brand will be reshaped and repositioned, and it will be combined with the needs of the current population and put forward a generation of product development strategies. Mr. Lei elaborated on the next research and development from the four dimensions of "current situation analysis, product improvement, product focus of a generation, and future product capability improvement point". More new products will be launched in the second half of the year, please look forward to it.

Zhongyuan Group HANSY marketing director Song Gao Station praised HANSY tasks over completion in the first half of the year, Song said that the company is based on the invincible place is to "based on products, fight team, fight service, fight management, fight concept!" In the first half of 2021, HANSY marketing center canceled a total of 7 unqualified agents, and 45 old business warnings for unfinished tasks. This is also a better incentive for dealers to unswervingly complete the tasks issued by the headquarters. There are tasks, goals, and methods are the quality distributors that Han really needs.

At present, HANSY marketing center is a team with a strong sense of purpose, rich management experience and strong combat effectiveness. In the second half of the year, products will be organized around the whole system furniture materials and one-stop engineering distribution materials. At the same time, we should pay attention to the matching of team responsibilities and rights, comprehensively activate individuals, unify responsibilities and rights, optimize the assessment mechanism, improve the responsibility mechanism, and establish a sharing mechanism. For HANSY custom store management to achieve experiential marketing, situational display of finished products, vivid display of materials, so that more consumers better understand Han's, to give consumers a better sense of experience.

Zhongyuan Group Han brand director Zhuang Chunbo said that the company's diversified training methods have brought substantial dry goods to dealers. In the later stage, we will focus on the implementation of a series of courses that are conducive to opening dealers' ideas, such as training and sharing of excellent dealers.

In terms of brand publicity, Han in the second half of the year in Baidu reputation certification, Tiktok number, video number, big business interview, investment news, new factory dynamic synchronization to share publicity, to help dealers better empower.

In the customized home project, HANSY is expected to upgrade the store for 40% of dealers in the second half of the year, open up the customized home supply chain system, and solve the pain points of traditional customization. Of course, the second half of the year will continue to innovate, combined with the current demand to launch more customized home projects in line with consumers of all ages, so that more and more consumers know HANSY and understand HANSY.

Liu Jie, director of Han furniture board of Zhongyuan Group, said that the next step is to deeply cultivate the Yangtze River Delta, do great Jiangsu, and finally realize the strategic plan of layout all over China.

In the next team building to explore new ways, form a new pattern, explore new methods, establish a new mechanism, the formation of every employee has positive energy, know how to be grateful and enterprising, and jointly achieve the furniture board of great leap, great development model.

Zhongyuan Group is a company full of challenges and pride, but also a company full of hopes and expectations. Flowers for heroes, trophies for role models. Yesterday's glory has become the past, the future of glory will continue to create, the road to the champion needs to focus, can withstand the noise to be quiet so far.

Get ready for battle. All the theater partners signed the war letters and set new goals for their efforts. Heroic, spirited, courageous. The second half of the war has begun, the goal has been set, the oath will be achieved.

At this summary and commendation meeting, Han Yong, chairman of Zhongyuan Group, made a live connection to the family of Zhang Dengquan, Fan Zihao, the semi-annual sales champion, and praised the performance of the two semi-annual champions.

The company link family pulls the distance between the company and the employee's family, which further encourages the morale and inspires the passion and enthusiasm of the employees. We are also grateful for the silent efforts behind our relatives, taking the champion as an example and learning from their spirit of striving to be the first and facing up to difficulties.

In the summary, Chairman Han Yong expressed high recognition and praise for the completion of the business in the first half of the year. With the theme of "unified thinking, unified understanding, to ensure that the annual target is exceeded", Dong Han pointed out that all departments should focus on the core objectives, promote work around how to attract investment, three channels, three models, and further strengthen the production system and system guarantee to improve marketing and quality levels.

New tasks, new starting point, new goals, new journey, the upcoming completion of Drunismart home marks the enterprise into the industrial park model. Han Dong stressed that all employees should give their thoughts on the "electricity", mental supplement "calcium", work on the "oil". I hope that in the work of the second half of the year, all colleagues can take the initiative to find ways, find ways, dare to take responsibility, act bravely, do their own things, do their own work well. Everyone should always maintain the wartime status, go all out to achieve the annual investment work goal, the second half of the final battle, and then innovate brilliant!